The Secret of Email Marketing for New Businesses
Having an email is a golden opportunity to fast track your Return on Investment (ROI) on your business online. It is no more news that most companies receive their correspondence through email today or transact their business through email contents. You can leverage on this unique technological tools by making additional revenue through it. In this post I will take you through ways you can use the power of email to increase your earnings and stay on top of the ladder of your business. Grab a cup of coffee and follow my gist below.
1. ADD FEEDBACK BUTTON
Since email marketing is such a profitable business channel, you can not do without hearing feedback or review of your products from your customers. Don’t make the mistake of not including a feedback mechanism to your mail either through questions such as ‘How can I help you build your dream house?’ This will make you understand what your customers really want and how you can go about it.
2. PUT A COUNTDOWN
While sending your email to customers or prospective clients, it is important to include a promotional countdown to your email to let them know how serious you are about selling the products or services.
3. CUSTOMISE YOUR EMAIL CONTENTS
Let the contents in your email be simple and attractive to your recipients. Personalize the message for them to feel special.
4. INTEGRITY MATTERS
Your personality matters such as your business. Don’t make the mistake of sending spam or scam message to your customers or prospects. This can mal your business just in a click.
5. AUTOMATE YOUR EMAIL
One of tools you can use on email is auto responder that you can set to your suitable time and conditions to reply your messages to your customers or prospects. This will help you save time and minimize your revenue on data purchase as well.
6. LET YOUR CONTENTS BE READABLE
The eligibility of your contents matters to your customers. Use bullets to capture your texts contents and don’t jam images together in the content.
7. BE CONSISTENT
Fatigue often set in if you are not consistent in your dealings. Try as much as possible to let your correspondence to your prospects and customers be constant so as to maintain you business relationship with them.
8. SHARE A LINK IN YOUR EMAIL
Another way to bring your customers closer is by including your website link or location link in your message. This will let them know how to get back to you.
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