5 Key Things Social Media Will Do For Your Business

Digital branding is a critical part of building a successful online business and boosts your earnings. There are different platforms for digitizing your business online. For instance, there are almost 2 billion people on social media and 62% of all adults use social media, 60% of Facebook users post about products or services they used. Customers, clients, patients who are fans or followers of your brand on social media spend 100% to 160% more than your average customer!

People who are connected to your fans or followers will spend 30%-60% more than your average customer. People exposed to your social media campaign are 38% more likely to buy your products or services. Your brand’s digital image reflect the success of your company. Here are key things you will gain in branding your business digitally.

1. STANDARDIZATION


The hardest part of campaign or marketing strategy is to make your products or services stand out among the crowd of competitors. Social media will help you set a standard of excellence for your business by creating quick awareness and bring in customers for you in a jiffy. The standard will give your consumers the reason to choose your products over others.

2. PUT YOUR BUSINESS IN THE MIND OF YOUR CUSTOMERS

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Words of mouth advertising is today’s version of social media in which people are talking about something related to the product or services they experienced. Social media will help you put your products or services in their minds.

3. CONNECT YOUR CUSTOMERS AT THE RIGHT TIME

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Social media will help you attract, connect and link your right customers without wasting your limited resources.

4. FAST FEEDBACK


Having a digital base allows customers to have quick access to the brand’s identity; allowing them to make quicker decisions on engaging with it. The more customers feed on it; the potential to go viral is higher.The beauty of social media is that brands can easily pick up speed by customers’ engagement through shares, clicks, recommendations, feedback, social engagement and so on.

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5. INTERACTIVITY


Gone are the days of one way communication. Social media allows for greater interactivity where brands can choose different elements within a content to be marketed in a more engaging manner. For instance, showcasing your products via a picture, hosting a live webinar or video on Facebook, YouTube, Podcast and responding to comments at the same time and launching clickable banner ads on relative websites.

 

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