8 Simple Ways To Keep Customers Connected To Your Website
Customers are like seasons that come and go owing to their wants and needs at a particular time. A wise and experience business man or woman will always keep them stay in a unique and quick way.
If you want to drive more positive interactions with customers and boost sales, you have to work intentionally to improve customers experience on your website. Here are few tips for you to keep your customers glued to your website in order to maximize profit.
- QUALITY CONTENTS
A high quality website provides relevant, useful and a good user experience. Your contents must be findable, readable, shareable, understandable and actionable. You should focus more on creating contents that are interesting, attractive and captivating for your business to attract your potential customers or clients through your website. Online customers aren’t buying what they want to consume, they are buying solutions to their problems. Let your contents be valuable and quality proofing that proffer solutions they really want.
- GIVE OFFERS
A free gift with a purchase can be a great way to provide additional value to customer. There are different ways you can use sales, offers, discounts and deals to drive customers acquisition and conversion on your website. Your offer can be percentage based discount, free gift, free shipping, etc. Check the image below for samples of companies that give free offers to their customers.
- SOCIAL MEDIA
Social media websites allows business men or women to employ a broad range of tactics or strategies to promote their products or services. Embed your social media link such as Facebook, Instagram, Twitter, Pinterest etc, on your website to refer back customers and potential clients to your website. Let your social media platform be interactive and customers friendly. Answer their questions and requests to ease their click on your website. Feature your customers on your social media channels while using your products or services and put it on your website.
Email marketing is one of the most effective methods of directly communicating with your customers. You can generate emails to drive tens of thousands of traffic to your website and keep them stay. You can generate email list from your social platform by including a link to your website on them. Use your email signature to get lots of people clicking through your website and constantly follow up on them.
- GET EMOTIONAL
One of the ways to get to your customers’ heart is by been emotional through your interaction with them on your website. Send personalized messages to them and let them feel important. Constantly surprise them and give them the special treatment they are not expecting from you. Send them physical gift cards and offers too with your customized website link.
- PAGE SPEED
Improve customers experience on your website. Create a seamless website that can work on different browsers and devices. Check your website speed and make sure it is optimized for mobile devices before your customer navigate through it.
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- BUILD A COMMUNITY FORUM
A community forum on your site is different from social media forum. Create a community forum on your website for people to interact and discuss about topics related to your products or services. You can also maximize social media community forum to link more people to your website.
- USE LIVE CHAT TO CONVERTS
You can use live chat to converts web traffic into leads. When visitor land on your website, make sure you are available to give them instant answers.