10 Powerful Tools for Marketing Your Business Online
Wikipedia defined Digital branding as a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships, device-based applications or media content. This is an eye opener that your business process can leverage on this new technique of marketing.
Digital branding has being a foundation for the development of new marketing techniques globally. Taking your business online will give you more customers and leads in a short period.Here are the tools you can use to market your products or services online with a reasonable ROI.
Canva is a content creation tools that helps you resize your image. It is a web-based design tool that can be used to create standard images you can share on your website, blogs or social media channel. www.canva.com
- Facebook Power Editor
This is an organic social media tool that was developed by Facebook for creating and running advertising campaigns. It is solely managed and continuously upgrade by Facebook itself at a specified charges for any marketers. This tool will help you reach particular target users on the Facebook platform without having a third party advertising for you.
- Twitter Native platform
This is another major network brands you should consider paying to advertise on. It has some fantastic features for targeting, with segmentation that includes keywords that comes out of every tweet on Twitter. www.twitter.com
MailChimp is an Email marketing tools that is been used every day by over eight million people. It’s one of the effective and awesome email marketing platforms on the market today. You can set up robust email campaigns on this platform even if you are not a professional. Check it out here www.mailchimp.com
Emma short for Email marketing is another interesting tool for email marketing with effective and powerful features that will help you create and test your email marketing campaigns. Check it out www.emma.com
Adroll is a display retargeting tool that is well known in the retargeting space. Have you ever visited a website and you left without checking out some of their products or services, but you discovered you are been followed around by that company advertisement online. That’s the work of retargeting tools. This is good for getting customers back to your website to make a purchase or become a lead. Adroll platform grants access to over 500 ad exchanges. It offers a self-service platform. www.adroll.com
- Rocket Fuel
Rocket fuel is a programmatic advertising tool with a feature called moment scoring. Programmatic advertising is the use of software to automate the buying of media from both online and offline channels. These tools will provide you with data you need in order to find the best networks you can advertise on. The moment scoring in rocket fuel uses anonymous user data to calculate how likely someone is to respond to your advertisement and then uses that information to decide when and where to place your ads. Visit rocketfuel.com
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Optimizely is website testing tool that helps you to constantly innovate your pages on the website. It combines tools for visual creation and robust targeting into its platform, making it possible to create and target tests quickly to the proper audience. Visit www.optimizely.com
Vimeo is a video hosting site that helps you to draw in large crowds of viewers. Presently there are over 20 million business subscribers that trust Vimeo to host their high-quality ad-free videos. You can check out their website to see some of the samples of the high definition videos they collect. www.vimeo.com
It is a customer service tool that will help you reach out to them with their inquiries and complaints. Remember, if you are not there to engage with these customers, it will reflect how poor your brand is. Try Zendesk now to maximize your customers’ interactions with your brand. Zendesk provides tools that will get your customer support team up to their task instantly. This tool helps you aggregate all of your communication channels into one place that makes it simple to respond to your emails, phone calls, and chats. www.zendesk.com